You know what they say, "just because you're paranoid doesn't mean they're not out to get you." Well, in the case of South Korea's seemingly perfect hair, it turns out the rest of the world WAS out to get them...or at least learn their secrets.
Since the early 2000s, South Korea has been dominating the global hair industry. Thanks to the popularity of K-pop and K-dramas, the "Korean Wave" has swept across Asia and beyond, introducing the world to Korean culture—and specifically, Korean hair. From luscious locks to intricate hairstyles, Korean hair seems to be impossibly perfect.
So, what's the secret? Is it all just good genes?
Turns out, there's a little more to it than that. In South Korea, there is a strong focus on beauty and appearance—hair included. women (and men!) take great care of their hair, using only the best products and styles.
In fact, in 2017, the South Korean government released a report detailing the $5 billion Won hair care industry. That's right—$5 BILLION! Clearly, Koreans are serious about their hair.
So, if you're looking to achieve that perfect K-pop hairstyle, you might want to start by stocking up on some quality shampoo and conditioner—your wallet will thank you later. And who knows? With enough practice, maybe you'll be able to teach us a thing or two about good hair care!
South Korea has been dominating the global hair industry for years now, thanks in part to the popularity of K-pop and K-dramas. But what is the secret to their seemingly perfect hair? It turns out that Koreans take great care of their locks, using only the best products and styles.
So, if you're looking for perfect K-pop hair, start by stocking up on some quality shampoo and conditioner—your wallet will thank you later!